My first product launch as Senior Content Strategist in Mindvalley with a brand new product with Eric Edmeades on Business Freedom.

The Business Freedom Blueprint Course is a 6-week accelerator program that teaches you everything you need to get the Business Freedom you need both as a business owner or an employee with an entrepreneurial mindset in order to achieve the quality of life everyone dreams of. Check out the link to the course here

There’s also a free masterclass with some learning giveaways from the course you can check out here

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We’ve created 15 unique video content for the launch and repurpose some into 3 different platforms/video category. We’ve played with customized video titles and thumbnails for each repurpose content so that it speaks more truly to the target audience in ads, youtube, social media, and email sequence.

We’ve also collaborated with the social media team for an icebreaker strategy to introduce this author into the Entrepreneurial stage (previously a Healthy & Diet author) with a warm-up social media; pre-launching season and a few social proof style origin story videos after an influencer intro (Vishen himself) video sequences.

It’s a great orchestral of collaboration beyond what I usually do with just 2 teams previously, looking forward to the response at the end of the month. Content-wise, it’s solid but from a launch perspective, we need to see if it fits the general tastebuds.

It was a fun collaboration with all teams, what a spirit!



Role: Video Content Producer, Content Strategist, Video Thumbnail Designer