At GXBank, driving economic empowerment and progress for every Malaysian is at the core of what we do. Through the use of technology and data, we can make financial services accessible, and affordable to everyone and drive positive financial behaviour in everyday moments. Ultimately, with money finally on your side, we hope to inspire Malaysians to take their first step towards their dreams. We are delighted to have a partner like VaynerMedia, who like us puts, Malaysians at the heart of it all.

We’ve partnered with contemporary creative and media agency, VaynerMedia; for a heart warming campaign to inspire Malaysians not to sit on their dreams and make them into reality.

With insight, VaynerMedia conceptualised Sepoket Impian: A Pocketful of Dreams. At its core, the campaign envisions GXBank as the bank that resides in every Malaysian's pocket, easily accessible with a simple tap on a mobile device. Fuelling dreams and aspirations, the digital bank transcends physical barriers, enabling users to embark on their journey anytime, anywhere - a bank that makes dreams possible.

Together with group creative director at VaynerMedia APAC, JY Lay and his team; our brand film also introduce an endearing character Johan (whose name means ‘Champion’ in Malay) to our always-on or some may call it evergreen engagement on social media and multiple marketing touch points - everything focusing on Malaysians realising their dreams.

Instead of just reimagining banking, we wanted to go to marketing with a bang, igniting a sense of hope and possibility within everyday Malaysias — which our products embodies and serves fully to it. Our current product provides the best of the best ease, gains and companionship that puts the users first.

If you’re a Malaysian, don’t snooze on it. Go find us on app store and google play and open an account in minutes.

✅ Daily interest

✅ The debit card that gives you instant cashback

✅ Savings made easy with Savings Pockets

✅ Fee-lessophy at heart.

✅ 24/7 customer support and security you can bank on.

For all I can say… at this line you should be downloading the app already.

Had the pleasure to join GXBank’s Brand and Marketing Team while the working squad is in the post-production phase of this brand campaign project. Join forces with our Brand Campaign Lead to support with content and social media as content and storytelling’s my jam.

We collaborated with the internal and external agency to make this brand film story a banger, strengthening it’s narration, messaging and distribution across all our comms on platform and channels

Having Vaynermedia as our social media creative team was the absolute highlight of my time here so far as it’s rare to find creatives that understands creative, content and platform centric messaging. We’ve created a bunch of pre launch, launch and post launch sustenance social assets to stretch this dream narration across our brand themed content.

Updates:
We've bagged 3 awards in YouTube Works Awards Malaysia:

🏆 Best of Malaysia
🏆 The Big Bang
🥉 Best Brand Story - 2nd Runner-up

Role: Client, Content Production and Social Media, Product Marketing Manager, Web

Creative Agency: VaynerMedia APAC
Media Agency: M&C Saatchi
Production: OOOF Films
Sound: Pitch Audio+Magic
Animation: LorryPop studio

Article write ups:
https://lbbonline.com/news/inspiring-gxbank-spot-makes-malaysians-dreams-a-reality
https://marketingmagazine.com.my/gxbank-connects-malaysians-with-their-dreams-with-a-pocketful-of-dreams-campaign/
https://www.marketing-interactive.com/gxbank-connects-malaysianxs-dreams-campaign