At GXBank, driving economic empowerment and progress for every Malaysian is at the core of what we do. Through the use of technology and data, we can make financial services accessible, and affordable to everyone and drive positive financial behaviour in everyday moments. Ultimately, with money finally on your side, we hope to inspire Malaysians to take their first step towards their dreams. We are delighted to have a partner like VaynerMedia, who like us puts, Malaysians at the heart of it all.
We’ve partnered with contemporary creative and media agency, VaynerMedia; for a heart warming campaign to inspire Malaysians not to sit on their dreams and make them into reality.
With insight, VaynerMedia conceptualised Sepoket Impian: A Pocketful of Dreams. At its core, the campaign envisions GXBank as the bank that resides in every Malaysian's pocket, easily accessible with a simple tap on a mobile device. Fuelling dreams and aspirations, the digital bank transcends physical barriers, enabling users to embark on their journey anytime, anywhere - a bank that makes dreams possible.
Together with group creative director at VaynerMedia APAC, JY Lay and his team; our brand film also introduce an endearing character Johan (whose name means ‘Champion’ in Malay) to our always-on or some may call it evergreen engagement on social media and multiple marketing touch points - everything focusing on Malaysians realising their dreams.
Instead of just reimagining banking, we wanted to go to marketing with a bang, igniting a sense of hope and possibility within everyday Malaysias — which our products embodies and serves fully to it. Our current product provides the best of the best ease, gains and companionship that puts the users first.
If you’re a Malaysian, don’t snooze on it. Go find us on app store and google play and open an account in minutes.
✅ Daily interest
✅ The debit card that gives you instant cashback
✅ Savings made easy with Savings Pockets
✅ Fee-lessophy at heart.
✅ 24/7 customer support and security you can bank on.
For all I can say… at this line you should be downloading the app already.
Had the pleasure to join GXBank’s Brand and Marketing Team while the working squad is in the post-production phase of this brand campaign project. Join forces with our Brand Campaign Lead to support with content and social media as content and storytelling’s my jam.
We collaborated with the internal and external agency to make this brand film story a banger, strengthening it’s narration, messaging and distribution across all our comms on platform and channels
Having Vaynermedia as our social media creative team was the absolute highlight of my time here so far as it’s rare to find creatives that understands creative, content and platform centric messaging. We’ve created a bunch of pre launch, launch and post launch sustenance social assets to stretch this dream narration across our brand themed content.
Updates:
We've bagged 3 awards in YouTube Works Awards Malaysia:
🏆 Best of Malaysia
🏆 The Big Bang
🥉 Best Brand Story - 2nd Runner-up
Role: Client, Content Production and Social Media, Product Marketing Manager, Web
Creative Agency: VaynerMedia APAC
Media Agency: M&C Saatchi
Production: OOOF Films
Sound: Pitch Audio+Magic
Animation: LorryPop studio
Article write ups:
https://lbbonline.com/news/inspiring-gxbank-spot-makes-malaysians-dreams-a-reality
https://marketingmagazine.com.my/gxbank-connects-malaysians-with-their-dreams-with-a-pocketful-of-dreams-campaign/
https://www.marketing-interactive.com/gxbank-connects-malaysianxs-dreams-campaign
Made this trailer in a day with landing page information as brief and ChatGPT for draft script.
Last minute campaign, brief is just “we want an animated trailer asap”, 100% punk rock style do-or-die.
https://www.mindvalley.com/summit
Role: Script, Animation, Editor
Came up with a simple series of meditation videos as another video content series that get’s release on our YouTube channel.
Every week, we released a meditation video from Mindvalley’s meditation library that are free. The goal of these organic content is to provide audience with some of our meditation track experience.
Those who love to get more of these can head over to Mindvalley App for larger access of meditation tracks with personalisation app remix feature.
One new meditation track everyday in the app.
https://www.mindvalley.com/apps
Discovery: These simple meditation videos when released with a consistent cadence for the first 3 months improved our channel engagement:
Average view duration: +81%
Watch time: 138%
Click through rate: 750%
Role: Content Strategist, Art Direction, Editor
A series of social media video type I’ve created to help with Mindvalley’s social platform growth on YouTube and Instagram. The examples here are in YouTube format as I couldn’t embed IG variations on Squarespace.
Each short pieces of content are snippet out, cut short and shuffled to include hooks and key takeaway for viewers on social and also made in each platform preferred lean in / lean out consumption style.
The goal of these videos is to provide valuable content and brand engagement on social. Viewers may learn more about any content that they like watching and join Mindvalley Membership for full access to the longer habit building Quest course.
Role: Content Strategist, Direction, Editor, Motion
The creative behind multiple multi million dollar launches, event production team, social media video content experience and general event recaps and aftermovies.
I work in the most hybrid environment working with various projects and teams from product launch, event launch, events, production, social to platform content.
I’m able to help you create the best possible experience for your audience, drive reach and leads to working with a team of brilliant creatives for seamless online or offline events for all types budget and timelines.
Highly experienced working with small, medium to large scale teams and collaborators in a mutli-cultural environment while ensuring a a fun and exciting experience for all.
Role: Ideation, Video Content Director, Video Content Producer, Filming, Social Media, Vlogs, Co-producer, Editor
Photography: All is amazing, Karen Harms
My first product launch as Senior Content Strategist in Mindvalley with a brand new product with Eric Edmeades on Business Freedom.
The Business Freedom Blueprint Course is a 6-week accelerator program that teaches you everything you need to get the Business Freedom you need both as a business owner or an employee with an entrepreneurial mindset in order to achieve the quality of life everyone dreams of. Check out the link to the course here
There’s also a free masterclass with some learning giveaways from the course you can check out here
***
We’ve created 15 unique video content for the launch and repurpose some into 3 different platforms/video category. We’ve played with customized video titles and thumbnails for each repurpose content so that it speaks more truly to the target audience in ads, youtube, social media, and email sequence.
We’ve also collaborated with the social media team for an icebreaker strategy to introduce this author into the Entrepreneurial stage (previously a Healthy & Diet author) with a warm-up social media; pre-launching season and a few social proof style origin story videos after an influencer intro (Vishen himself) video sequences.
It’s a great orchestral of collaboration beyond what I usually do with just 2 teams previously, looking forward to the response at the end of the month. Content-wise, it’s solid but from a launch perspective, we need to see if it fits the general tastebuds.
It was a fun collaboration with all teams, what a spirit!
Role: Video Content Producer, Content Strategist, Video Thumbnail Designer
You are made to be you, as you are, on purpose.
You are enough as you are, showing up for life every day.
That’s all you have to be and do. You are already enough.
Learn more on this topic here.
Created this video as a side project with Leana from the story team. We wanted something emotionally conversational with a one-to-one tone.
Tried the “Mood, Moment, and Mindset” approach I’ve learned from Spotify Audio Amplified and suggested a different visual concept and angle. We agree that the key is to deliver the message in a specific momentary mood that we wanted to highlight.
The choppy angular graphics symbolizes the negativity and noise of the mindset while the motion graphics montage in the middle symbolizes how much of a posterize beings we try to be of what society thinks perfection is. Towards the end of the video, we use mostly footage with humans and no graphics to symbolize what’s real and positive.
The short stretch text effect in the earlier part symbolizes the lost mirrored identity.
Role: Art Direction, Concept, Editor & Motion Graphics
Script & Narration: Leana van der Meijden
Some home videos to break out the monotonous work portfolio.
Started learning digital music on youtube during lockdown season and here’s my attempt to remake the famous pop culture mash up by Madeon. Got in a lil too early in the solo part but fun times!
More music stuff to come soon.
Ableton template: ashketchumwednesday
Living Life On Your Own Terms
Lifebook is a transformational lifestyle design system that empowers you to ENVISION, PLAN, and ACHIEVE your very best life on your own terms, and nobody else’s.
Created this video with the Lifebook team during the covid-19 lockdown period. One of the struggles was not being able to film any video content so what we did was to go a full narration approach, have the talent recorded their voiceover and beef up the video with engaging visuals and story telling.
This video serve both ways as a brand evergreen content as well as a prelaunch content to Mindvalley’s Lifebook Online program relaunch.
We’ve also implemented the new brand look created by Chee Ling for Lifebook to freshen up the brand.
Click here to learn more about Lifebook by Mindvalley.
Role: Edit and Motion Graphics.
Branding: Jason Roper, Wong Chee Ling
Script: Jon and Missy Butcher, Nika Karan, Ishaan Jaiswal, Angelika Lyko
Narration: Jon and Missy Butcher
Photography: Kersti Niglas
Here are some author profile video content that I’ve worked on and collaborated with the team in Mindvalley.
We tried a heroes journey story telling approach to familiarise the audience with the author and they personal stories that lead them to do what they do. The goal of these video pieces are to direct viewers from the cold audience to watch the free masterclass.
It was a whole lot fun making these authors/teachers look classy on video.
Each of these trailer content are also made in various versions with shorter length to work for facebook and instagram.
One fun fact was that the Superbrain video was put-to-test on social media as organic content as well and we have 3 times the engagement and views without boost on those post. From the organic spike, it has also improve sign up rates tremendous that indirectly reduce our ad spent while increasing sales.
Instead of filming new content during lockdown (when everyone was stuck indoors), we approach these batch of video in a lean method, revamping what we can on story and post production with existing content and patch the rest of the story flow with b-rolls and stock imagery.
Looking at the tremendous result, we’re looking forward to more full fledge approach in future creations.
Role: Content, Editor
The future of interactive animation is here.
Collaborated with the guys behind LottieFiles back when we can still go out. One of those fun projects that spent my time working on, in between surf breaks by the Malaysian east coast.
They wanted short video ad on LottieFiles; a platform for testing, collaborating and discovering animations mainly catering to a community of animators, designers, developers and engineers.
All animated cartoons used in the video are sourced from Lottiefiles marketplace that’s integrated with Lottiefiles editor and integration tools.
Click here to learn more about Lottie and Lottiefiles.
Role: Concept, Edit and Motion Graphics.
Here's a recent motion graphics ad I did for Omvana; A meditation app by Mindvalley, inspired by ads I saw online with dynamic angles of app flow interface.
It's an unofficial ad because the brand decided to further enhance the app features and focus on product building so the project got cancelled.
It's still something I'm excited to share as it's my first ad made purely on After Effects and rebuilding assets from actual Figma interfaces. It’s been fun making this and I would still love to share this at my folio.
No idea when will there be a video launch but the app is available for download here. Try it out and see if it’s something u might like.
Role: Art Direction, Script, Edit, Animation
Narration: Yvette Pelgrom
A-Fest is an invite-only community of 2000+ extraordinary people from 50+ countries who come together to connect, grow and learn from the world’s best teachers. It takes place every year in a 5-star paradise location across the world.
These events gather an extraordinary community of change-makers and visionaries who are driven by epic ideas to impact the world - experts, entrepreneurs, artist, leaders, innovators, visionaries and more. A-Fest is like stepping into a different reality of wonder and magic. No fluff, but it’s the kind of event that everyone comes out saying they had an amazing transformational experience and connections beyond any other.
Each A-Fest focuses on a theme of topic. This A-Fest theme is: Expanding Your Influences, with key speaker featuring Keith Ferazzi, Miki Agraval, Adam Roa and Shawn Stevenson.
It’s the first time for me to edit and aftermovie event without being part of the videographer crew and direction. So most of the flow and direction only comes while I edit based on the captured footage.
The film crew did an amazing job capturing amazing quality b-roll for the edit. I had an amazing time editing this.
Thumbnail photo by All is Amazing
Role: Editor
Made a short content video on the topic of borders issues and refugees earlier this year with Vishen (talent) and Heidi (scriptwriter) for World Refugee Day.
Resonate with this cause?
Check out The International Rescue Committee here: www.rescue.org.
It’s an organization that responds to the world’s worst humanitarian crises and helps people whose lives and livelihoods are shattered by conflict and disaster to survive, recover and gain control of their future.
Their efforts have assisted and empowered millions of displaced people worldwide. If this is something you’d like to stand behind, you can learn more here: www.rescue.org
Role: videographer, editor, motion graphics
Made a short trailer video for Mindvalley Global Campus. Compiling snippets from events that we’ve shot and covered throughout the years into one video.
It’s great to see how far we’ve come to finally putting out a video and sign up page for not just an event but now a global campus of events.
Mindvalley Global Campus is the next evolution of Mindvalley’s events. It’s a global network of Mindvalley events happening globally exclusively for members with a community-driven learning and some say transformational experience.
Starting 2019, global campus will be organizing 100 local events ranging from adventure trips to socials across the world and establishing tribe leaders in all major cities.
This is Mindvalley’s new model of personal growth and vision for the future of education.
Role: videographer, editor, direction
A-Fest is an invite-only community of 2000+ extraordinary people from 50+ countries who come together to connect, grow and learn from the world’s best teachers. It takes place every year in a 5-star paradise location across the world.
These events gather an extraordinary community of change-makers and visionaries who are driven by epic ideas to impact the world - experts, entrepreneurs, artist, leaders, innovators, visionaries and more. A-Fest is like stepping into a different reality of wonder and magic. No fluff, but it’s the kind of event that everyone comes out saying they had an amazing transformational experience and connections beyond any other.
Each A-Fest focuses on a theme of topic. This last A-Fest Bali 2018 is themed: Envision Your Future, with key speaker featuring Jason Silva, Patrick Grove and performer, Butterscotch.
I’m super stoked to be able to create the Aftermovie for this AFest. I used a different style from the usual Mindvalley aftermovies by incorporating a narrative story flow using the interviews, stage soundbites and testimonials gathered in the event. It did made the length of the video longer but the key is better engagement and added story value.
One of the biggest challenges was the heavy rain on the final party. Easy for party people to dance in the rain and DJ’s wrapped up in plastics. Our cameras had to endure rain and so is my costume that was made out of paper while on film duty on a dress up end party. Filming in costume in the rain: Checked!
I had so much fun filming and editing this, looking forward to more of these. Credits also to Marwah and Dosfellas for being in the film crew along with me during filming stage.
Thumbnail photo by All is Amazing
Role: Director, Videographer, Editor
Breathe In.
Most people do it unconsciously.
With a single conscious breath at a time, you can dissolve stress, boost your confidence, bulletproof your immune system, strengthen your inner resolve, and thrive in all areas of life — and it may just be the single most accessible and powerful tool you have right now for living a long and fulfilling life.
-
Had the pleasure to produce, film and edit an online course with Alsu Kashapova; a certified Breathing trainer with over 1000s hours of training in a range of different breathing methodologies.
The whole experience of creation was super fun and collaborative. Following the brief from Alsu to making a course that anyone can try at home as a beginner, we sectioned the teachings to bite size videos split in no more than 8 small vids.
We filmed 2 sets of course in both English and Russian with 2 camera studio setup and a short photoshoot session in our urban jungalow studio rooftop.
Find out more about breath work with Alsu here.
Role: Producer, Director, Cinematographer, Editor, Photographer
Made a video ad campaign for Mindvalley’s new line of apparel or as they called them #mindvalleygear.
These first few batches of T-shirts comes with a selection of affirmation words on the first season. We came together, brainstorm and came up with the concept of everyone being ‘made of’ something and collectively being ‘made of all’.
The idea is to celebrate the DNA of every individual. What they are made of. While we celebrate that we unit them through the same core essence of living. Everyone’s ‘made of’ something and collectively we’re all ‘made 'of’ all.
The manifesto for this movement we’re trying to create is as below:
Never conforming, always transforming.
”This is the expression of rebelliousness and irreverence from transpires throughout our community. Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo.
With all that said we’ve decided on the big idea and concept of “ Made Of / I am”
Had so much fun working with the whole crew, Chee Ling; the lead creative director of this project and my all time favourite producer; Triffany, that make all things possible and a breeze. All the multiple rounds of storyboarding, scouting, casting and late night shoots was an experience that we’re all so proud of.
Check out some of our behind-the-scenes.
Get hold of your “Made Of” collections in our online store here
#mindvalleygear
Role: Director, Editor, Colorist
Our modern education system has been a topic of debate for years. With popular critics claiming that the system was modelled on the interest and needs of the Industrial Age. With the rising cost of universities in many countries, many graduates with enormous debt are choosing not to pursue higher education altogether. Many lucky enough to have access to education are still finding themselves opposing the system, claiming that it is heavily outdated and in need of reform.
The Barcelona Experiment Documentary follows the journey of a group of people determined to revolutionise the education system, by creating a moving city campus that changes every year in different parts of the world. The experiment takes place in the city of Barcelona, where they discover if the project sinks of swim.
This is a side project collaborating with and directed by Triffany Leo that started off a year ago in February 2017 when we were working at Mindvalley. Being an online education company with a vision to reform the future of education, we were intrigued by the idea of a month-long experimental event project that our company is planning to run in Barcelona. Seriously, being the core film crew of five videographers that’ll be working there covering both the events and all other business-as-usual courses for the entire month in Barcelona; challenge accepted!
Oh, why don’t we jazz it up and punk-rock this production outside of our schedule. Totally worth it, because we believe in the story and the vision of this experiment. That’s how it happened, we’ve decided to document this experiment into a documentary and share it with the world. Nothing can stop us!
It was our first ever documentary and we had so much fun making this. A huge thanks to our Executive Producer; Vishen Lakhiani for funding this passion project and collaborating as one of the main spotlight talent in the film featuring himself. For also being the main inspiration of this project, he’s ideas and vision pushes us to do our best with everything we have.
It took us a full year from pre-production to the end of post production as we were working lean on our side most of the time.
Overall a massive group collaboration with Mindvalley Film crew, kaya butter co., Mindvalley and it’s experiment project attendees, education game-changers that Gordy Bal flew-in, friends and families.
It’s the harmony of experience, trust and collaboration that takes us further to whatever we want to learn and master. As much as you can learn anything theoretically, one would really need to practice to master anything in time and an added booster to keep you afloat in your completion game of the journey is the power of collaboration.
Oh and we got best cinematography from ARFF Barcelona 2019 monthly selections. We didn’t win anything but it’s a fun start.
Full documentary available to watch on youtube now.
Role: Cinematographer, Lead Editor, Motion Graphics, Digital Colorist
Poster Design: Oflavia Veranez
Had the pleasure to work together with the Wild Remedies Team 2nd time in a row to help make their new brand video in line with their updated packaging design and site. In this project, I was tasked with filming and editing the brand story video and a series of Chaga recipes.
Their motto:
Nature’s Most Powerful Antioxidant – A Mushroom to Support Healing, Anti-Aging, Stress Management, and Complete Wellbeing.
A little masterclass on what Chaga a.k.a. mushroom tea is;
Chaga (or Inonotus Obliquus) is a dense, black, and charcoal-like medicinal mushroom that grows predominantly on birch trees in the northern-most forests of the planet, where it thrives in the coldest of winters.
Deemed the “Mushroom of Immortality” and “Diamond of the Forest”, Chaga contains the highest antioxidant level of any natural foods, and has been traditionally used by healers and shamans in Russia, China and Scandinavia for centuries — to treat everything from lethargy and the common cold to intestinal pains and tumors.
Today, the extraordinary Chaga mushroom has received worldwide attention by health professionals and wellness enthusiasts alike. Scientific research on Chaga has validated many of the health-supporting benefits of its antioxidant and anti-inflammatory properties.
TLDR; Wild Remedies is a mushroom tea brand that provides the most premium high quality, sustainably hand-harvested wild siberian chaga extract.
Feel like having some Chaga? Check out their online store here or follow them on IG and FB for latest feeds.
Role: Creative Director, Cinematographer, Editor
“Passion over perfection” is how I will start sharing my travel videos of places I’ve visited. I’ve always kept my works coz I think it’s not good enough but fuck it, it’s about having fun, sharing and getting that feels off the music.
To officiate the release of my on going adventure series to experience the world, the first video drop will come with a metaphoric prologue.
For the full experience please do watch in sequence of the trailer followed by the main video.
Had the pleasure to help Life Redesigned create their first profile video featuring Coach KarFei.
Using the art and science of personal growth, Life Redesigned will help you to create breakthroughs to redesign your life. Your goals, aspirations, and desire are all possible and within reach. Most importantly, in the process, enables you to live a fulfilling life. Redesign. Rewire. Remap. Live your full potential.
"Live live by design, not by default." – Coach KarFei
Role: Director, Cinematographer, Editor
Had the opportunity to work with Stage Pro Malaysia to create a set of videos for Stage Pro Pink Edition Ad Campaign featuring their special limited line of make up brushes.
With the introduction of Pink color to the brand that has always been black, we wanted the campaign bring out the youthfulness and fresh pastel pink color themed brushes.
We collaborated with local influencers Johanis Sani and JoeYee on how they will rock their style with the brushes. It's been a great experience working with all these talented artist. Learnt a bunch on studio shoot especially when it comes to keeping light and color consistency between sets and diverse talents to make it work flawlessly in post.
Big shout out to All is Amazing for the space!
Need to get your hands on one of these amazing pink brushes? Get them here and follow stage cosmetics for feed on make up tricks, new products and pretty visuals.
Role: Creative Director, Videographer, Photographer
Had the opportunity to create the 2017 Xmas video for Mindvalley, 2nd year in a row and counting.
Inspired by the release of BTS - Mic Drop (feat Desiigner) Steve Aoki Remix music video and Trapcity’s mix of classic Christmas carols, I wanted to do something bold and hype in form of a dance music video.
This year I focus on the Mindvalley team and company culture. Highlighting a diverse group of employees as featured dancers and the use of young and modern trap beats over classic Christmas carols. I wanted to show that Mindvalley is brand that also has a facade for the young crowd, have the fun factor and a personal growth brand that keeps up with trend and diverse audience of all age groups.
Collaborated with Izzat (lead choreographer) and my amazing teammates (dancers and cast). This is by far my most fun and largest collaboration group that made it to my 2017 project highlights. Never had I been super grateful after a shoot pre to post production, it’s what a creative could ever ask for; freaking-amazing-team-work!
In the spirit of Christmas, we wanted to use lights to bring up the lit up joy and warmth of this festive winter whilst matching the themed color palette for this campaign; teal and red. Bringing out your inner light in the darkest shade because we are all lit from the inside out.
Inspired by the Brandon Woelfel, we did a studio photoshoot with pixie lights as our key Xmas element for this campaign featuring some of Mindvalley’s Team members.
Many think that it’s too bold and different from past Mindvalley approach to Christmas video but one things aligned for sure is the direction of constantly breaking patterns, setting trends and generating high energy feeling of authentic positivity that everyone can hype about.
We had so much fun!
Role: Creative Director, Cinematographer, Photographer
The limited edition of the most acclaimed surf documentary of all the times “The Endless Summer” (Bruce Brown, 1966), gets shape into an object book.
Had the great opportunity to be working with The Endless Summer Book Launch Team to create a video for their commemorative limited edition 50th anniversary collectible book launch video.
It was a very interesting collaboration with Manuel Serra Sáez, Bruce Brown Films, Jay Fox and he’s team. Watching the movie and learning about the history and back story about the hard work that took place throughout the years that came to the fruitation of this end product.
What started as a prototype project of Manuel came to life when he’s editorial print design was well received by Bruce. It then got put into production as a limited run official Endless Summer commemorative and collectible book.
Both the book launch video and book premiered at The Endless Summer 50th anniversary launch party in California on April 29, 2017.
Role: Video Editor, Motion Graphics
Kenny Aronoff's Drum Solo at AFest West Jamaica 2017.
Kenny is an American drummer who has been the sideman for many bands both live and in the studio, he's also known for his recorded drums and percussion with many recording artists. He was performing and speaking at AFest on "The Rock Star Experience".
Sharing his whiplash like stories, it's super cool to hear their experiences and creative thought processes. .Love to see more creatives sharing on stage.
One of my favourite song from Human Experience (David Block) feat Mel Semé performed at AFest Jamaica 2017. Amazing harmony from the guitar and acapella.
Set in the beach of Rosehall Montego Bay, these guys really warmed up the vibe of the night. Do follow them on soundcloud and IG for their new album:
TheHumanExperience
@humanexperiencecreations
@melseme
Thumbnail photo credits by All is Amazing and Mindvalley AFest
Earlier this year, I had the pleasure to collaborate and work with my coolest boss ever, Vishen Lakhiani to come up with an ad for Mindvalley's New Learning App called "Quests".
It's an app that uses micro learning methodology and technology for effective learning. Featuring a curated list of the world's most greatest teachers in all aspects of personal growth.
The idea is to give a look and feel of urban, motivating and in trend with the style of Nike but on a personal growth subject. The intro of the ad shows the flexibility of the app that allows a diverse group of users around the world to access the learnings at the same time everyday.
The theme of the this video is "It's My Time." Are you ready to get in your time to level up your human potential?
Available on app stores now. Click here
Role: Creative Director, Cinematographer, Video Editor
Made a recap video of Saturday Selects 008 at Artebar, Trec featuring main act; Joe Kay from Soulection, LA. Massive shout out to Aesthete Life for the stage design and invite to cover this event!
I was assigned to create the 2016 Christmas video for Mindvalley's audience, fans and customers.
Inspired by Wes Anderson and in light with the current chase in technology trends like VR and AR, I thought I'll do the opposite by giving it a twist back in time to the nostalgic classic technology.
All the way back to the 1962 viewmaster toy to have a peek behind the scenes back at HQ during Christmas season high.
Like how we like to add a technology edge to our works, I've added a boomerang feature to this classic little toy. And with the concept of an old school viewmaster crop frame, this video is design to be easily optimised for social media and mobile format sharing at the same time retaining Wes's symmetrical cinematography style.
As a set to this campaign, I've also teamed up with Oflavia Veranez to produce a series of Instagram Flatlays with the theme of Behind the Scenes of a Mindvalley Christmas.
It also serve as a window to feature some of our top selling channels and products of the year; The Code of The Extraordinary Mind, AFest, Quest and Elula.
Role: Creative Director, Cinematographer, Photographer, Prop Stylist
Experienced my first ever live M83 show last weekend at Urbanscapes.
The first time I’ve ever got introduced to this band was from Travis Rice’s documentary; The Art of Flight, that in-the-moment cinematic music that make everything twice as cooler when paired with.
Their music inspired me to learn and make videos as cool as the music. It’s around the same time when I heard The Naked and Famous – Young Blood too. (hopefully that day will come)
Fast forward a couple of years later, I get to watch them live. The live set was so good, so much better! So much feel with all that light works and epic musician showmanship. I’ve not really check out their latest Junk album before the show, so I’m not sure how it’ll turn out differently from their old album.
It turned out great! They played lots of their hit song from the previous album before introducing the new stuff.
Taste test was great! I really like their new album! Two of my favourites from Junk are Do It and Go! feat Mai Lan. Go check them if you haven’t, these guys are amazing!
Spent a week in Tokyo with my mom, showed her around the city and stayed at a cosy bar hostel at a less bustling neighbourhood of Kuramae.
Had the opportunity to watch some local artists perform at our place and share their music. This band call themselves as UQiYo, they’re a trio of super talented musicians who plays a range of instruments from classic to electronic.
They’re doing their 2016 new album release tour for black box. There were a few acts where they feature a group of brass players and female vocalist. Pretty neat composition, if you have not listen to them do check them out.
My two favourite songs from them are ‘Twilight’ and ‘Dirtball’. It even comes with a really cool official music video, go check them out at Youtube.
If you have not heard of RAC, they are famous for their fun sounding remixes.
I got to watch them play in KL at Indiego & Co.’s 2nd Anniversary Party. So happy to experience them play live. Their set lasted a lot longer as everyone was having so much fun that it lasted till closing hour.
I did not stay till the end as I had to leave for my first marathon experience at “Nike We Run KL 2016”, few hours later. I had RAC’s cheap sunglasses tune playing in my mind the whole 21km. Cheers to the power of imagination! My friends think I'm crazy. Maybe coz I didn’t hear them play that song in their set.
Anyways, here’s a couple of my personal favourite tracks from them:
https://soundcloud.com/rac/odesza-say-my-name-rac-mix
Like how every year we refresh our new goals and resolution. One of my new checklist was to watch FKJ live as I recently discovered this super talented artist.
If you have not heard of FKJ, you’ll have to totally check out his live set at TSYN Launch Party and all his amazing remixes. I can list you every track coz they’re all so good, but here’s a couple of my cream of the crop faves.
https://soundcloud.com/rochemusique/june-marieezy-fly-fkj-remix
https://soundcloud.com/blaise-thomas-4/fkj-live-eton-messy-sessions
Not to mention that his live sets are always the best!
Back to the story. So, I was making plans to watch him play in France sometime April this year but I guess he got ahead of me when he visit KL earlier this year. The universe loves me everyone, first goal of the year checked.
Music was amazing! He’s so good, I think I wanna watch a couple more of his live sets. Here’s a clip that I’ve put together and cheers to many more amazing music shows!
Learnt about Arms and Sleepers shortly after finding out that his playing in my neighbourhood as part of the Swim Team Album Asia Tour.
It was an amazing surrealistic audio/visual experience in a small cozy venue. The ambient trip hop beats and sounds, beautiful background mographs with chill beer makes it a perfect music gig to wind-down on a Sunday night.
There was a short Q n A session after the set, Max shared some stories on how they came about their band name and some stories on the making of the Swim Team music video.
Here’s their featured track from their Swim Team album,
https://soundcloud.com/arms-and-sleepers/swim-team
Alongside opening for them was local duo Hanna & Juno and my new found post rock band, Euseng Seto & Kent Lee that sounded like Kashiwa Daisuke. Great pick!
When to my team’s open mic band performance; The Meow Meows, at Merdekarya. This first song cover from them was of Stoppin’ The Love by KT Tunstall. I really think they gave an amazing performance, especially the vocalist.
Looking forward to more shows from them. Keep it up meows!
Making a bit of an appearance in a my own videos. If you’ve not known me well, I play yo-yo as a hobby. Mainly single handed unresponsive play style, also known as 1A division.
I’m not the best player out there, never pulled off a perfect freestyle that I’m proud of but I find myself still doing it despite all these years. Maybe its passion, maybe its what they call; passion over perfection. That’s a card I got from a random card draw some time back.
Here’s a short video drop of my favourite tricks to end the year 2015.
Visited Prague for my very first time back in Summer 2014 for World Yo-Yo Championship. Walked around the streets, sight seeing and feeling this european vibe.
Its a really beautiful, laid back, hipster city. Musicians jazzing by the bridge, chiming music from water filled wine glasses, eating and drinking in the park, from time to time sights of yo-yo players at nooks and cranny of back alleys and more.
Somewhere in old town Prague, I fell in love with the fresh tunes cooked up by a few talented and joyful street musicians in Prague. I really enjoyed watching them duel and play, upping every music rally with more fancy improvisation of an original melody.
The Cymbalist is called George Leonard. He sometimes busk around playing solo and I guess I was really lucky to got to watch him play in a group with more sound harmony from accompanying instruments. It was so mesmerising to watch and listen to them live.
I bought George’s solo cymbalist album but honestly, the live play is still the best. Super glad I made this memorable clip of them playing.
Enjoy!
A little backstory before I went on as a full time videographer, I humbly started out as a professional yoyo player sponsored under Team C3yoyodesign. A Hong Kong based company run by three passionate yoyo designers.
As a sponsored player and local distributor of this brand, I compete as and promote for the brand. This here is one of my promotional video made for their first line of affordable high performance plastic throw called the "Speedaholic".
Fun times. Filmed by Fu Ken, directed and edited by me.
Once upon a time when I was into Vespa and walk cycles, building 3D models and playing with character animation.
Some old stuff done for fun between college and early working days. Maya.
Role: 3D modeling, texturing, animation
